5 Ways to Leverage Text Messages To Exceed Your Revenue Goal
1. Generate More Leads and Interest.
If you get more leads, you’ll get more sales. So how does text messaging help your business turn more viewers into leads?
Texting is the most used feature on any cell phone, and the most used form of communication in the world. In short, people would rather text you than call, email, fill out a form, or go through one of your social media channels.
2. Follow Up with Leads Faster Than Competitors.
Between 35%-50% of sales go to the business who follows up first. Unfortunately, many people refuse to answer calls, emails have low open rates, and voicemail might never be heard.
99% of texts are opened (in 5 seconds on average). Studies also show that texts lead to over 200% more responses and almost 300% higher “yes” responses than phone calls. Texts can also increase verification rates (for purchases and new users) as much as 95%, compared to emails.
When people are comparing options, texting gets your foot in the door ahead of competitors.
3. Nurture Customers Through Conversations.
Nurtured customers, those you’ve built relationships with, make nearly 50% larger purchases than those you haven’t built relationships with. They’re also more likely to make repeat purchases.
Relationships lead to higher sales, but conversations build relationships.
More often than not, text messaging is how friends choose to communicate with each other, and you can use this same concept to successfully build a relationship between you, your brand, and your customer. Over time, these conversations will build strong relationships and increase sales.
4. Build Subscriber Lists and Send Promotions.
Past customers who’ve had a good experience with you are more likely to purchase again than fresh leads. Partly for this reason, even a 5% increase in customer retention can improve your bottom line by as much as 95%. For this to work, you have to re-engage past customers, which you can do easily by messaging about new promotions, products, features and opportunities. You can also use keywords to build lists of subscribers.
With keywords, customers would be able to, for example: text GROWMYBUSINESSS to 69987 for more information about growth strategies for a small business. You could automatically send a response to everyone who texts in your keyword, and you could manually send updates to those subscribers as needed.
With the right system, you can use multiple keywords on the same phone number (and even use your current business number) to increase sales through multiple topics. It’s similar in practice to email marketing campaigns.
5. Get More 5-Star Online Reviews.
Great online reviews are crucial to getting new customers and increasing sales. Links in text messages get about a 36% click through rate. Since virtually every text you send will be read, almost instantly, sending texts for reviews can go a long way
Brands with 10+ online reviews get 50% more conversions than brands with no reviews. Customers also read an average of seven reviews before trusting a business, and 22% of customers decide not to buy after reading one bad review. Good reviews also help your business get found online.
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