Success Recipe: 5 Ways To Generate Repeat Customers
New customers are great, but what’s even better is repeat customers. They become your business’s cheerleaders that drive new customers your way, sing your praises, and buy from you again and again. Here are five things you can do to create loyal customers.
Focus On People First
Your #1 priority is not your product. Your #1 priority is relationships with customers. To have good relationships with your customers you need to have a good product. But, it’s a little bit of a paradigm shift to make your #1 priority your relationships with customers rather than your product. With a regularly scheduled newsletter, you have the chance to stay top-of-mind with the people who already know your business.
It’s effective because you’re reaching them in the place they’re already going everyday, the inbox. People do business with people that they know, like, and trust. By sending a newsletter with helpful information and advice, you’ll have a chance to build loyalty and trust. The companies that prosper in today’s economy are the ones that consistently focus on people first – and forge meaningful, long-lasting connections with their customers.
2. Request Feedback
Feedback is vital to your success. Asking for feedback can be exactly what you need if you want to know how to have good relationships with your customers. Find out what they love about doing business with you. What they love about your services, your pricing, your staff. Find out their whole customer experience. Conduct online surveys and give rewards/coupons if they participate. Another way you can use a survey is to get people interested in something new you have coming. It could be a new product, a new service, a community fundraising event, etc.. By involving your audience in the planning process, you’ll have a higher response rate when you’re finally ready to promote the new items.
You can also send a survey designed to improve the effectiveness of your other marketing efforts. Based on the survey results, you and your team can come up with special offers for products or services that your business can provide to help address common problems. Additionally, the feedback will provide your team ideas for content. Then you can share with fans and followers on social media channels. One key to remember is that bad feedback is just as important as good feedback. Take the positive feedback, and keep doing it. If you receive negative from a customer, identify the problem, own it and fix it, then thank the customer for their feedback and let them know you have resolved the issue.
3. Try a Social Media Promotion
If you’re already using sites like Facebook, Twitter, or Pinterest to promote your business, you know how valuable they can be for staying in-touch with your audience. But when it comes to turning those online interactions into new business, things can get a little tricky. One of the things you can do is run a special promotion, targeted at engaging your audience and getting them to take action.
Separate from your everyday scheduled posts, special promotions should be designed to give your audience something they would not normally have access to (i.e. special pricing) and something that they need to act on right away (i.e. limited time offer, limited number of tickets, free new product sample for the first 25 people who spend X dollars, etc.)can act on right away.
4. Educate Your Customers
People do business with who they can trust. Part of building that trust is showing them you are an expert in your services. Educate them before, during, and after your services or purchasing your product. Send newsletters, either by email or inbox. Fill it with useful tips and ideas to help your customers realize you are in the business of making their life easier.
Education is powerful. People want to know they they are doing business with a professional who is a knowledgeable thought-leader that truly cares about their customers.
5. Create a Share-Worthy Offer
Creating a share-worthy offer starts with understanding the needs of your audience, and coming up with something based on those needs to help you reach your goals.
Consider these three questions when creating your offer:
- What does your most loyal customer want or need?
- What type of incentive has inspired this customer to take action in the past?
- What is it about your business that would make this person want to refer you to a friend?
By focusing on these questions first, you’ll have a better chance of getting people to pay attention and act on the offers you send out. Because you’ll be giving them something that they are interested in. Give customers goodies for repeat visits through a rewards program is a rather simple way to do this.
In fact, 87% of shoppers say they want loyalty programs. Offer incentives for your customers to share information about your company too. *TIP: It’s always more powerful when your customers say how great your product, service or company is to them, versus your company saying how great you are.
Mix It All Together:
Whether you’re trying to attract new customers or build relationships with current customers. All of the tools you’re using to market your business need to work together. Try implementing at least 1 of 3 of the strategies above and do it consistently (don’t start & stop), and we are sure that you’ll achieve greater success with customer retention and repeat customers.